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Steve Jobs war nicht nur ein großarigter CEO und charismatischer Mensch, er war vor allem auch ein Visionär. Dies beweist zum Beispiel dieses Video aus dem Jahre 1997. Er beschreibt, wie er sich die Zukunft vorstellt und in welchen Bereich Apple investieren sollte. Das, was er da beschreibt, hat er als Resultat dieses Jahr im Juni, also 14 Jahre später, vorgestellt: iCloud. Die Idee von iCloud ist: Du brauchst dir keine Gedanken darüber zu machen, wo deine Daten gespeichert sind, ob du ein Backup machen musst, etc. Du hast deine Daten, deinen Desktop, dein Benutzerprofil überall. Dies beschreibt Steve Jobs bereits 1997; hör- und sehbar in dem Video ab 13:12 als Antwort auf eine Frage aus dem Publikum.

Der wohl interessanteste Teil ist dieser:

One of my hopes is that Apple can do, through this new type of network (not so new, but for the average person it’s new) with gigabit Ethernet technologies and some of the new server stuff that’s coming down the pike and some thinner hardware clients, that Apple could make that as plug and play for mere mortals as it made the user experience over a decade ago. That’s one of the things where I think there’s a giant hole and I can’t communicate to you how awesome this is, unless you use it. And what you would decide within a day or two is that carrying around these non-connected computers or computers with tons of data and state in them is byzantine by comparison. So, there is about 3 or 4 things like that, where I think there is enormous opportunity and a lot of times both in people and in organizations, your greatest strength also can be your greatest weakness. Apple has been highlighted as having an incredibly great weakness of being totally and vertically integrated. It doesn’t make its own semi-conductors but it makes the hardware, it makes the software, it controls the user experience, it does the marketing. And many people are constantly calling for Apple to get out of the hard ware business because of that weakness that they perceive. I don’t agree with that. I perceive it as a potential weakness if not managed right. I also perceive it as Apple’s greatest strength if managed right.